Alix Budelmann



  1. Joia de Jong says:

    Dear Alix,

    Great storytelling in the beginning. You immediately intrigue by asking questions and you give insight into what environmentalism is by giving very concrete examples people can relate to. I think the movie would be very understandable for a general public not specialised in this subject. So mission accomplished!

    I love how you criticise the environmentalist movement by adopting the orientalist lens, as has also been done to criticise the rather white, western feminist literature. Yet, what makes your piece stand out is that you link the practical consequences of this limited perspective through the case of Greenpeace in Brazil, in which the social-environmental perspective of the Brazilian activists clashes with the environmental (maximum effect) perspective of Greenpeace in general.

    Towards the ending you making the video extra intriguing, because it seems you become a bit Machiavellian; “the end justifies the means”. By highlighting the terrible consequences of climate change and the impact of our living conditions on the future of the planet, you seems to make the twist that we do have to continue our environmentalist path because otherwise we will not make it. Despite, the possible negative social consequences it will have in Brazil.

    What is less clear for me is how you perceive the CMC’s potential for environmentalism and how this in light of the case of Brazil matters. In the beginning, you do mention that CMC could make environmentalism more democratic, inclusive and global. Yet, how does this work? Does this work because many people will like environmentalism online or share documentaries? Or because many online activities are set up? Because there is more room for negotiation about environmentalism? So my question is: what is the potential of CMC for environmentalism when we look at it more practically and relate it to Brazil?

    Besides that I am simply wondering: do you believe that a global inclusive society is possible? Especially, when we take hegemonic notions and power struggle into account? Might it be the case that we are always ‘othering’ people? Is this also one of your points?

    Thanks for the very nice video!
    Best wishes,


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